Adobe supports NFTs

Adobe writes in its recently published blog post:

Two years ago, we launched the Content Authenticity Initiative (CAI) to combat visual misinformation and protect creators through digital provenance. We aimed to create accessible features, open technical standards, and a solid foundation for businesses across all industries to use in a global effort towards a more trustworthy digital landscape.

Today, we are excited to introduce the next step on this path: Content Credentials, Adobe's new method for providing and assessing the origin and attribution of digital content.

We are launching Content Credentials in beta for millions of Adobe creative customers, with access to various features and workflows within our core products. As these workflows continue to develop and spread, they will ultimately clarify ownership for creatives and increase content transparency for viewers on the internet.

Introduction in Photoshop, Stock, Behance, and Beyond

The CAI feature "Content Credentials" will be available for all Creative Cloud subscribers across all major Adobe products and workflows:

• Capturing edits in Photoshop. The feature is available in the Photoshop desktop application as an opt-in feature. When the feature is activated, edits and identity information from a working image are captured. The creator can then attach this information to the image upon export. These secure metadata offer new transparency options for professional creatives and casual artists alike, while simultaneously strengthening viewers' trust in digital content.

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Verify.

The website where you can review the overview and the details of an image and its Content Credentials.. Siehe hier

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Download of stock assets.

Adobe Stock Assets now automatically include their Content Credentials when downloaded. These are displayed when imported into the Photoshop desktop application or onto the Verify-Website uploaded, and indicate that the asset originates from Adobe Stock.

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Linking of Social Media and Crypto Accounts.

Users can now link their social media profiles and crypto wallet addresses with their work in the Photoshop desktop app. By adding your social media and wallet addresses to your Content Credentials, you can assure consumers that you are indeed the creator of your content. A crypto address is also useful if someone wants to mint their work as crypto art. We have partnered with NFT marketplaces KnownOrigin, OpenSea, Rarible, and SuperRare to display the Content Credentials, so collectors can see if the wallet used for creating an asset is indeed the same one used for minting.

On Behance.

When an image is provided with Content Credentials, these are now displayed when viewing the image on Behance. They are seamlessly linked with verify.contentauthenticity.org to view more details.

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Additionally, we are working on releasing an open-source developer kit that will allow any team to integrate Content Credentials into their product. Stay tuned for more releases and updates in the coming months.

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Expansion of Our Partner EcosystemThe production of synthetic media is advancing at a rapid pace.

Therefore, providing tools that help people navigate this scenario is crucial for a variety of sectors such as media, politics, art, and others.Fortunately, we are not alone in combating misinformation. We recently made presentations in the U.S. Senate, showcasing National Deepfake Task Force Act the support for a bill that aims to provide consumers with clear information about the content they see online. Furthermore, in just two years, the CAI has grown from three founding partners (Adobe, Twitter, and The New York Times) to over 400 members. Our partners include major media companies such as the Washington Post, the newspaper chain Gannett, the BBC, Agence France-Presse (AFP), Getty Images, VII Photo, and others. On the technology side, we've entered partnerships with Arm, CameraBits, Impressions, Metaphysic.ai, Microsoft, Nikon, Qualcomm, Reface, Smartframe, Synthesia, Truepic, and Wacom. - neben vielen anderen.

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Creation of Open Technical Standard Specifications (C2PA)

At the beginning of this year, the CAI, along with partners, translated code into working prototypes and created a Mitgliedschaftsprogramm launched to encourage engagement, organize events, and lead discussions on attribution and provenance.Additionally, we contributed to the establishment of an independent organization for the development of standards: the Coalition for Content Provenance and Authenticity (C2PA).

The C2PA was established under the Linux Foundation, a non-profit organization that supports, protects, and standardizes open technologies. After eight months, C2PA einen Entwurf der Provenance-Spezifikationen released for public comment, before Version 1 is expected to be published early next year. This is an important step towards creating a robust, lasting, and industry-wide standard. C2PA members include Adobe, Arm, the BBC, Intel, Microsoft, Twitter, WITNESS, and dozens of other organizations and contributors.

Why This Is Important

With widely adopted standards and open systems, we can ensure that organizations and products across the internet work together to make the digital world safer, more trustworthy, and more open for both creators and consumers alike. Tamper-proof transparency regarding the origin and alterations of content benefits not only creators but also enables viewers to learn more about what they see online and make more informed decisions. We provide information about what is authentic - as opposed to tracking or determining fakes - and we look forward to a future where everyone expects to see the provenance of digital content.

Quelle: Adobe Blog

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